Versace Presents New Course of Home Line With Exhibition During Design Week


MILAN Marking the new course for Versace Property, the Milan-based mostly brand name is staging an set up at the Palazzo della Permanente throughout the city’s Style and design 7 days.

Donatella Versace has partnered with architects and designers Roberto Palomba and Ludovica Serafini to present the brand’s newest property assortment and introduce its new outside line, reflecting the company’s programs to even further expand the division. As described, Versace Dwelling was earlier produced internally, but final 12 months the company unveiled the initial layouts below a licensing arrangement inked with Luxurious Dwelling, section of Way of life Structure Group, in the fall of 2020.

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Andrea Gentilini, chief govt officer of Luxury Dwelling Team, explained the tie-up with Palomba and Serafini — who are “designers at an global stage,” recognized as a result of much more than 70 intercontinental awards, such as the prestigious Compasso d’Oro — was “a basic element” in this new chapter of Versace Property. 

Their technical knowledge and their skills in modern day design are “extraordinary, as is their capacity to mix a modern day eyesight of culture with a in depth expertise of the historic and cultural roots of the design and style environment, enabling the generation of exceptional pieces that join collectively the earlier, existing and long run,” claimed Gentilini.

The set set up is bold, with red a person of the key hues, expressed in the collection in a wide variety of shades across fabrics, leathers, treasured silks and jacquards. Graphic works and LED partitions develop a dreamlike scenario.

Patterns have constantly been a signature of the brand and this season, La Greca, which has been observed in the most modern Versace style collections, is back in household furniture, as well, in a 3D variation that is “almost architectural,” explained Gentilini.

The Venus chair is refreshed with new particulars and the Stiletto assortment is presented in whole white, beige and burnt browns. Gentilini pointed to the Stiletto line, marked by home furniture legs in the condition of shoe stilettos, as a bestseller, as is the V21 Signature sofa.

The La Medusa selection is displayed in an all-new vinyl masking also a reference to Versace’s hottest fashion display  including a sofa, a mattress and a Trono armchair.

The new Stiletto Out of doors assortment will be proven in the Magic formula Yard of the Permanente. The foundation in textured
white or bronze-lacquered metal is concluded with a a few-dimensional weave of cloth straps, coordinated with huge, cozy cushions. Address fabrics discover bold and vivid colors this kind of as lime green, fuchsia, Klein blue and yellow, with the exact shades observed on chairs and armchairs.

The new outdoor Versace Home collection. - Credit: Federico Torra

The new out of doors Versace Property collection. – Credit: Federico Torra

Federico Torra

The dwelling collection will be existing in all of Versace’s directly operated retailers all-around the earth — in Los Angeles, New York, Miami — and is now shown in the London and Paris units, as perfectly as in the monobrand shop that opened in Milan’s Through Durini last yr. More store openings are in the pipeline, mentioned Gentilini.

“In the medium time period, we will keep on to make investments both in distribution and in item progress, as properly as in brand interaction and promoting,” continued the executive. “We believe that that the prospective of Versace Household is genuinely really crucial we aspire to achieve exceptional sizing and visibility.”

Asia, The united states and the Middle East, in addition to Europe, are Versace Home’s most important markets, he made available. 

Versace was a single of the to start with style houses to launch dwelling interiors in 1992, targeted 1st on textiles. Porcelain tableware collections adopted, motivated by the brand’s distinctive patterns, these as the Baroque themes, the Greek frieze, the signature Medusa head and some of the prints from the trend collections, these kinds of as the Jungle print — permanently connected with Jennifer Lopez and her 2000 Grammy Awards costume.

The collection has developed to involve clothing for the bedroom and lavatory, household furniture, wallpaper and extras which includes vases, candles and even sculptures. The agreement with Way of living Design and style pertains only to Versace’s household furniture. The brand’s textiles and extras will carry on to be generated internally, though Rosenthal stays its ceramics licensee, which will celebrate a 30-12 months collaboration in 2023. AS Création and Gardenia will continue on to generate Versace’s wallpaper and floor tiles, respectively.

In July 2020, Way of life Style and design (Poltrona Frau Group) collectively with Haworth Inc. obtained the storied Italian home furnishings and interiors design and style corporation Luxurious Living Team.


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Angela M. Arriola

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