Joe Paine: Meet The Man Behind The Brand


Joe Paine is a merchandise and household furniture style label aimed at developing products that are creative, but very simple and sophisticated. We just lately chatted with the male guiding the brand about how and why he ventured into the globe of furniture design. 


How and why did you commence Joe Paine?

I began my brand name in 2008 after functioning for a few yrs in the producing market. My to start with merchandise was fortunately a strike and launched my manufacturer. I was lucky more than enough to be exposed to some fantastic style and design philosophies and formed an early notion of what I preferred to make. Layout to me is the software of a thought procedure to the production of objects generating them far better and solving dwelling solutions in a human way.

What did you analyze?

I researched Industrial Design and style at the then WITS Tech, a method now dependent at the University of Johannesburg.

What content do you most love doing the job with?

I really take pleasure in doing work with steel and the a lot of lots of different means it can be processed.

Do you abide by tendencies in sourcing for the South African market place?

Occasionally I do but have lately tried out to be additional in tune than I was in the past.

We’re obtaining a lot more and a lot more consumers assume businesses to have a sustainability target. What is Joe Paine accomplishing to address this?

All my components are regionally sourced and by and big are totally recyclable. Incredibly couple supplies and sections are delivered in from other countries.

What’s the secret at the rear of your collections?

I offer you very distinctive items that make an inside or task stand out in the detailing with no becoming overly ornate or surface finish large.

What is your particular favorite piece in your current collections?

My present favourite piece is my Kelly Capwell Server. I definitely am satisfied with it simply because of its powerful fundamental symmetry and function. It is also a tough piece to make due to it possessing no straight edges to datum off.

Any collaborations or projects you are doing the job on?

I am currently operating on a tailor made grandfather clock for the American Hardwood Export Council (AHEC), collectively with the digital artist Nathan Gates. We’re possessing entertaining with this one.

Do you have a finest-liked products in your personal house?

My property is generally populated with my prototypes, and all of them are really unique to me, but I have a established of Houtlander chairs which are also specific.

What conjures up you most?

I am encouraged by functionality and method. I combine these two areas with what interests me at a certain moment in time. These could be all the things from a 90’s cleaning soap opera to how radio masts are built.

What has been the primary challenge that the pandemic has produced in the style marketplace?

These modern moments have definitely been tricky, but oddly necessary due to the fact at times you require adversity to push you out of your convenience zone to re-look at the planet.

What do you do in your spare time?

I rock climb and hike a good deal. I also play drums in a band termed Zoo Lake.

At Joe Paine, you’ll uncover a broad range of top quality household furniture. Moreover, the products and solutions variety from planters, indoor and outdoor household furniture, lighting, levitating candles and far more. Check out Joe Paine for extra.


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Angela M. Arriola

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