October 5, 2022

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BoConcept Launches Contest in Partnership with Danish Designer Mads Berg

2022 is a particular calendar year for BoConcept, marking its 70th anniversary. Seventy several years of iconic styles, craftsmanship and authentic good quality. These will be crucial topics in the new Ekstraordinær Since 1952 marketing campaign functioning from March to December.

As portion of the celebratory year, BoConcept is collaborating with the Danish illustrator and designer Mads Berg, commonly identified for his contemporary Art Deco influenced model. With each other they will generate illustrations of its most iconic patterns to be received in an exclusive competitors.

Gain AN Legendary DANISH Design and style PRINT BY MADS BERG

The contest will give people the prospect to earn one of 600 constrained-edition prints, numbered and signed by the artist, featuring 6 style icons by BoConcept: Imola armchair, Charlotte chair, Amsterdam sofa, Madrid tables, Kingston table & Princeton chair, Cupertino desk & Ottawa chair.

To enter the competitors, buyers just want to indication-up to obtain the BoConcept newsletter, whilst existing consumers will be automatically entered into the competition.

Let us hear from Mads about his expertise collaborating with BoConcept.


Art Deco is without a doubt a person of my most important influences, but there’s truly far more to it than that. It’s 1 of my sources of inspiration, as effectively as other kinds these as Art Nouveau and Futurism.

What I genuinely value about Nordic furniture structure is the fact that it’s driven by simplicity and features, that each individual aspect is there for a explanation. Of system, you can also have some information that are only there for decoration needs, and that’s truly what Art Deco is predominantly about. By mixing these two worlds alongside one another, which is when the magic occurs.

THE Sequence Include Six Distinctive Legendary Layouts FROM BOCONCEPT’S Selection. WHAT WAS YOUR Solution TO BRINGING Each and every Various PIECE TO Life AND Developing THIS Established OF ILLUSTRATIONS?

My aim was to make a diverse and attention-grabbing established, with each individual piece seeking different and exclusive, but nevertheless functioning perfectly alongside one another with the some others as a sequence.

In buy to realize this, in each illustration I employed a various background colour, still reliable with the brand name palette, and utilized the exact same stage of saturation through the collection. I also played with diverse position of views, so some items are found from a top rated-down viewpoint and other people from a aspect check out.

Another essential software is the graphic layer on top rated, rather delicate but introducing consistency to the set.

And then, of training course, the illustrations reflect my type, so the shadings, the structure, the texture and all the other elements are in essence connecting them as a series.

AND WHAT WAS YOUR Strategy TO THE Various Form, Natural and organic OR GEOMETRIC, OF Each individual Layout?

In this sequence I preferred to explore the way in which the light performs with the form of each and every design, and how the shadow is forged on the flooring beneath it. I consider it is genuinely fascinating to see the conversation involving the light and the various designs and resources.

In some of the illustrations there is even some light-weight perform on the backdrop, to emphasize that there is a light-weight supply and a shadow forged. Introducing some actors was genuinely important as properly, since some layouts are proven at their most effective when anyone is interacting with them.

Additional about Mads

Mads Berg is one particular of the world’s most outstanding artists in his style. His most important fields of perform are brand name illustrations, crucial visuals, posters, maps, advertising and editorial illustrations, protect artwork, murals, map style and design, icon style, and form layout.

To find out a lot more check out BoConcept below and uncover out far more about Mads at his web-site on https://madsberg.dk


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